UX content strategy

Content strategy (also known as content design) is where business objectives and creativity meet. Through case studies and work samples, explore how I’ve helped major B2B and B2C companies use website and app content to help users and achieve conversion goals.

Featured content design

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Creative briefs
A CLEAR STRATEGY
Creative briefs
A CLEAR STRATEGY

Draft briefs based on client objectives that guide creatives to tell the right story to the right audience.

A CLEAR STRATEGY
Content audit & discovery
FIRST THING'S FIRST
Content audit & discovery
FIRST THING'S FIRST

Assess site content alongside user research and analytics and offer recommendations.

FIRST THING'S FIRST
Client workshops: content strategy
ON-SITE SAAVY
Client workshops: content strategy
ON-SITE SAAVY

Help stakeholders understand how to make their copy and other content align with user journeys.

ON-SITE SAAVY

Trail-blazing artifacts

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Information architecture
Information architecture

Create diagrams in Figma that explain a new site architecture / navigation that I have devised.

Content blocking
Content blocking

Create content-blocking artifacts based on existing and proposed content to inform webpage creation.

User flows
User flows

Create user flow diagrams in Figma or MIro that show the possible paths for users of an app or website.

Mindset mapping & user journeys
Mindset mapping & user journeys

Formulate user mindsets and plot content based on each mindset’s journey through the site.

Notifications, Widgets, and iOS Live Activity
Notifications, Widgets, and iOS Live Activity

Devise strategy and create internal artifacts for app messaging/notification strategy, including push notification, in-app messaging, widgets, and iOS Live Activity.

Hard-working strategy

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Copy direction
Copy direction

Direct UX copywriters on how to write clear, concise copy that helps direct and/or convert users.

Help center content
Help center content

Write and make recommendations about Help Center content based on customer service audit.

SEO (FAQ) content strategy
SEO (FAQ) content strategy

Create website FAQs designed to bolster search engine ranking.

Governance for creative sprints
Governance for creative sprints

Create internal + external processes for creative teams for reviews, approvals, and collaboration.

Component-level content modeling
Component-level content modeling

Brainstorm and model new ways to showcase content that will better connect with users.

Generating & editing AI text
Generating & editing AI text

Generate and edit text using generative text tools like ChatGPT.