Sponsored posts
What I do
Speak to sponsor stakeholders about initiatives and brand goals. Then write sponsored posts that showcase sponsors while also staying within brand voice & tone and providing value to readers.
Case study: Disparate segments, spoken to directly
Although Chicago Ideas Week attracted world-class speakers, it kept its ticket prices at only $15 by partnering with a variety of big-name sponsors like MillerCoors, Boeing, Ernst & Young, and more. I interviewed executives from sponsor organizations and crafted posts for ChicagoIdeas.com and the Huffington Post that highlighted their recent accomplishments and points of view.
Sample Sponsored Posts
→ How Sterling Bay is Helping Chicago’s Next Generation of Life Science Researchers
→ Here, We Do: DePaul Equips Students for the Age of Giving Back
→ Going for the Gut: MillerCoors is Perfecting “HX”
→ Going Beyond a Mission Statement: Ernst & Young on Why Businesses Need to Be Purpose-Driven to Survive
Related Work
